Access Group are a leading author of integrated business management software. With an ever expanding portfolio from ERP and finance to HR and CRM, and over 7,000 clients in industries from charities to manufacturing, Access have successfully grown their business for over 20 years.
Through organic growth and acquisition, the number of employees, products and offices has grown substantially in recent years. Whilst this brought great opportunities to the business the Directors also wanted to retain the ‘great place to work’ ethos and ensure everyone felt educated, motivated and proud of working for Access.
Nick Carlson, Marketing Director is a keen advocate of partnering with suppliers that understand their customers and look beyond the current project to see the bigger picture. Although Access were continuing to grow and win new business, Nick recognized that Access was not being seen by the whole market nor on a continuous basis.
Taking the initiative, Rocket proposed an integrated media approach across exhibitions, internal events and campaigns to maximise the value of content creation. Effectively acting as a one stop solution, Rocket provided the solutions for exhibition stands, live events and marketing campaigns using shared assets across video walls and online audio visual to direct mail.
"It was our best internal communications event to date"
Nick Carlson, Marketing Director
So how do you keep 600 people engaged?
As Access continued to grow keeping everybody motivated and informed was proving ever more difficult. Working closely alongside key internal stakeholders, Rocket were able to plan, manage and run Accessâ€™ internal staff event hosting 600 attendees, arriving from all over the UK and France, at different times and for different sessions.
Wanting to engage with the whole audience and host an unforgettable event that would bring people together and retain the good will and morale that brought Access 60th position in the Times Top 100 companies to work for, Rocket engaged the services of world renowned magician Chris Dugdale.
With every attendee having a trick pack of cards, Chris caught everyone’s imagination teaching tricks they could do themselves and then asked for volunteers on stage to perform their own version in front of their colleagues. With interest piqued, the audience was receptive to the educational part of the day presented over 4, 12x9ft screens reaching every corner of the room. Using a variety of media including video and Prezi, the Access Directors were able to clearly communicate the achievements, direction and goals of the previous and coming years.
A post event survey reported 70% of people scoring the event as a 4/5 out of 5 and provided glowing comments such as “the best event yet” and “on a par with corporate heavyweights such as Vodafone”.
"We stole the show and filled pipelines with over £2m of opportunity"
NIck Carlson, Marketing Manager
With a successful live event under their belt, Access again came to Rocket for help creating their flagship exhibition stand. With previous experience of busy stands, Nick Carlson wanted to steal the show and build a stand with 360 degree visibility, cleanliness and digital media.
With Rocket creating content, they collaborated with their stand building partners to build a highly visible and engaging 20 screen video wall at a height that captured visitors attention from across the exhibition. Thinking of the bigger picture again, Rocket then made a bank of these screens switchable, enabling sales teams to demonstrate their software to large audiences and attracting envious glances from their competition.
Post show reports showed hundreds of generated leads, resulting in a sales pipeline injection in excess of ££2m+ and cemented the Access brand as a big player in the marketplace.
The big picture
Having the foresight of requirements yet to come, Nick wanted somebody with expertise in dynamic media, marketing and event production, plus the flexibility to integrate with existing projects and budgets.
Working with the divisional Marketing Manager, Rocket produced a series of 5 videos and 4 quarterly direct marketing campaigns, sharing assets across digital and printed media to bring their ‘Mind the Gap’ campaign to life & highlighting the need for supply chains to integrate all areas of their business.
Sourcing, branding and managing fulfillment of high value Jenga towers to their top tier prospects, this campaign reported the best results ever to that division and provided a key talking point for the following sales team.